If you want to be the best you need to read the best.
Find our latest insights from industry experts, clients, and the Acadia network.
Using E-E-A-T To Stay Ahead Of The SEO Game
Trying to figure out what will set your company apart among Google search results can be a difficult guessing game. Luckily, there’s a framework that addresses the core qualities that companies like Google look for in selecting what is shared most with their user bases. E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness-together providing a lens…
Using E-E-A-T To Stay Ahead Of The SEO Game
Trying to figure out what will set your company apart among Google search results can be a difficult guessing game. Luckily, there’s a framework that addresses the core qualities that companies like Google look for in selecting what is shared most with their user bases. E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness-together providing a lens…
What KPIs Matter for Social?
Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would be a breeze. Of course, that’s far from reality. You can’t look at an Instagram post and tell how many units were sold as a…
What KPIs Matter for Social?
Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would be a breeze. Of course, that’s far from reality. You can’t look at an Instagram post and tell how many units were sold as a…
Media Consumption Intelligence Tools: How to Succeed in a Post Cookie World
The death of the cookie – and with it, vast troves of third-party data once accessible from Meta, Google, and beyond – is the long-standing elephant in the room. Brand marketers have been bracing for it, and now that it’s here, it’s time to plan around the cookie. First-party data is the natural response, but…
Media Consumption Intelligence Tools: How to Succeed in a Post Cookie World
The death of the cookie – and with it, vast troves of third-party data once accessible from Meta, Google, and beyond – is the long-standing elephant in the room. Brand marketers have been bracing for it, and now that it’s here, it’s time to plan around the cookie. First-party data is the natural response, but…
What is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes
It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has added many new features to help brands understand the impact that this impression-based advertising format has on overall sales. But the reality is, tying actual…
What is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes
It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has added many new features to help brands understand the impact that this impression-based advertising format has on overall sales. But the reality is, tying actual…
The Trouble with the Reseller Model for brands selling on Amazon
In the swiftly evolving landscape of e-commerce, Amazon stands as a colossus-offering brands a platform of unmatched reach but accompanied by an array of challenges and complexities. As such, companies frequently confront a pivotal decision: should they manage their Amazon presence internally or collaborate with a reseller? In this post I will share what brands…
The Trouble with the Reseller Model for brands selling on Amazon
In the swiftly evolving landscape of e-commerce, Amazon stands as a colossus-offering brands a platform of unmatched reach but accompanied by an array of challenges and complexities. As such, companies frequently confront a pivotal decision: should they manage their Amazon presence internally or collaborate with a reseller? In this post I will share what brands…
Trusting the Cloud: The Advantages of Serverless Technology
Still wary of serverless? It’s time to trust the cloud for data management and computing. Not only is it a more cost-efficient approach, but it makes innovation and experimentation easier. Understanding the differences The first step in understanding why you can trust the cloud – and figuring out which method is right for you –…
Trusting the Cloud: The Advantages of Serverless Technology
Still wary of serverless? It’s time to trust the cloud for data management and computing. Not only is it a more cost-efficient approach, but it makes innovation and experimentation easier. Understanding the differences The first step in understanding why you can trust the cloud – and figuring out which method is right for you –…
Acadia is an Amazon Advanced Partner
Each year, Amazon recognizes the accomplishments of top-performing digital advertising partners globally by awarding Advanced Partner status as part of the Amazon Partner Network program. As an Amazon Ads advanced partner, Acadia has earned this prestigious title through November 29, 2024. This status grants your company exclusive benefits, including the advanced partner badge, specialized training…
Acadia is an Amazon Advanced Partner
Each year, Amazon recognizes the accomplishments of top-performing digital advertising partners globally by awarding Advanced Partner status as part of the Amazon Partner Network program. As an Amazon Ads advanced partner, Acadia has earned this prestigious title through November 29, 2024. This status grants your company exclusive benefits, including the advanced partner badge, specialized training…
A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are inquiring about is Kroger. In this video interview I did for the Ecommerce Braintrust podcast, I share a high-level overview of Kroger’s retail media capabilities….
A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are inquiring about is Kroger. In this video interview I did for the Ecommerce Braintrust podcast, I share a high-level overview of Kroger’s retail media capabilities….
A Guide to Measure Video Metrics
Data is at the heart of everything we do, even creativity. Those most beautiful and thought provoking videos could be a creative masterpiece, but if it doesn’t get engagements was it really worth the effort to make it. Acadia Creative Producer Chris Vidal sat down and created a guide and answered common questions around video…
A Guide to Measure Video Metrics
Data is at the heart of everything we do, even creativity. Those most beautiful and thought provoking videos could be a creative masterpiece, but if it doesn’t get engagements was it really worth the effort to make it. Acadia Creative Producer Chris Vidal sat down and created a guide and answered common questions around video…
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…