The Techwood Blog

See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.

writing SEO friendly content

How to Write SEO Friendly Content: A Guide

May 25, 2020

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

Looking for something specific?

How to Utilize An SEO Competitor Analysis

The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…

Read More...

Small Business Heroes – CBT/DBT Associates

So many businesses are in a quandary regarding what to do to continue on in this seemingly never-ending environment that we find ourselves in today. Some have chosen to just board up their shops and go home. Some are making the best of the situation and spending more quality time with family and friends, at…

Read More...

How to Optimize Your Google Product Feed for Organic Listing

History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…

Read More...

Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis

Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…

Read More...

Don’t Forget Date Night!

CRAZY TIMES — These past few weeks have been extremely challenging as we have taken on so many new.. umm… “adventures”. Work has had new “adventures” as I tackle work from home with a family of six! Lord knows the whole PPP loan process was an “adventure”. We have had homeschooling “adventures”, potty training “adventures”….

Read More...

Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results

With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale.  To this, and for the first time in almost a decade –…

Read More...

Small Business Heroes – Pure Food Fish Market

Pure Food Fish Market – From “Fish On”, to Fish Online. How a century old business has adapted to changing times.  With over a hundred years in business, Pure Food fish Market has seen and survived the 1918 influenza virus,  numerous economic swings and challenges, to today’s current global pandemic.  In 1911, starting in a…

Read More...

Paid Advertising During the Coronavirus Crisis

“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…

Read More...

COVID-19 Client Heroes: WellSky

WellSky is another one of our valued clients at Techwood. As a leading global health and community care technology company, WellSky is committed to supporting its clients, many of whom are directly facing COVID-19 every day. WellSky serves more than 14,000 client sites around the world — including the largest hospital systems, blood banks and…

Read More...

Googles COVID-19 SMB Grant – The details you need to know

On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…

Read More...

Small Business Heroes – Marmi Shoes

Marmi Shoes has been a cherished and devoted client of Techwood’s for over 10 years. Like many businesses nationwide who have local brick and mortar locations, they were forced to close all locations in order to prioritize the health and well being of their staff and the communities they serve and love so much. As…

Read More...

Small Business COVID 19 Heroes – Deborah Miller Catering

Our Clients are True HEROES!!! If you can, please help Deborah Miller Catering feed NYC’s front line workers. https://www.gofundme.com/f/cater-because-we-care I admire the small business world that keeps America going. I am in awe of the resilience, the ingenuity, and the sheer tenacity that Small Businesses America displays on a normal day much less days like…

Read More...