The Techwood Blog

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writing SEO friendly content

How to Write SEO Friendly Content: A Guide

May 25, 2020

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

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Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis

Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…

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Don’t Forget Date Night!

CRAZY TIMES — These past few weeks have been extremely challenging as we have taken on so many new.. umm… “adventures”. Work has had new “adventures” as I tackle work from home with a family of six! Lord knows the whole PPP loan process was an “adventure”. We have had homeschooling “adventures”, potty training “adventures”….

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Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results

With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale.  To this, and for the first time in almost a decade –…

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Small Business Heroes – Pure Food Fish Market

Pure Food Fish Market – From “Fish On”, to Fish Online. How a century old business has adapted to changing times.  With over a hundred years in business, Pure Food fish Market has seen and survived the 1918 influenza virus,  numerous economic swings and challenges, to today’s current global pandemic.  In 1911, starting in a…

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Paid Advertising During the Coronavirus Crisis

“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…

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COVID-19 Client Heroes: WellSky

WellSky is another one of our valued clients at Techwood. As a leading global health and community care technology company, WellSky is committed to supporting its clients, many of whom are directly facing COVID-19 every day. WellSky serves more than 14,000 client sites around the world — including the largest hospital systems, blood banks and…

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Googles COVID-19 SMB Grant – The details you need to know

On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…

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Small Business Heroes – Marmi Shoes

Marmi Shoes has been a cherished and devoted client of Techwood’s for over 10 years. Like many businesses nationwide who have local brick and mortar locations, they were forced to close all locations in order to prioritize the health and well being of their staff and the communities they serve and love so much. As…

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Small Business COVID 19 Heroes – Deborah Miller Catering

Our Clients are True HEROES!!! If you can, please help Deborah Miller Catering feed NYC’s front line workers. https://www.gofundme.com/f/cater-because-we-care I admire the small business world that keeps America going. I am in awe of the resilience, the ingenuity, and the sheer tenacity that Small Businesses America displays on a normal day much less days like…

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Covid-19 SEO Digital Marketing Effects & Opportunities

It’s rare that one thing impacts all aspects of life like Covid-19 has. It is affecting every part of society, and businesses are no exception. It is no secret that the economy has taken a scary turn and has left some businesses wondering how they are going to make it through. While there are no…

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Why manual control for PPC vs PPC Automation is still important in the age of machine learning

Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt. When it comes to your brand message, voice tone and overall company revenue goals are you ready to completely release control to our soon to…

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Unnatural Backlinks: How to Know When to Disavow Links

Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a low-trust, spammy site on the internet. Unfortunately, many companies are completely unaware of any of the sites, good or bad, that are linking to their…

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