The Techwood Blog

See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.

writing SEO friendly content

How to Write SEO Friendly Content: A Guide

May 25, 2020

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

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What to Consider When Changing Your Domain Name

A rose by any other name would still smell as sweet, but if you don’t know its name how the hell are you going to Google it? Your company’s name is the number one representation of your brand and the first thing customers associate with your business. Your website’s URL domain name is no exception…

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What Is Voice Search and How Is It Impacting You?

Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans.  With the help of voice-activated products, such as…

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How PPC has evolved over the past 5 years

As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena.  Sure we could discuss how…

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June 2019 Core Algorithm Update & Ranking Fluctuations

Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…

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What is EAT and Why You Need to Start Considering it in your SEO Efforts

If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What is EAT?  How is it factored into Google’s core algorithm updates?  What does EAT mean for me and my business website? Well, that’s where we…

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How can you measure the success of a PPC campaign?

PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) –  defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…

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Understanding Attribution Models Gives Online Paid Advertising the Value it Deserves

As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel –  problem aware to solution aware, information seeking to price shopping, brand…

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Everything You Need to Know About Google’s New Search Ad Formats

With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…

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3 Things Your Business Can Do to Improve SEO Rankings

3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online. Do you run a small business…

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Five Ways to Increase Returns on Pay-Per-Click Spending

With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…

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Paid Social vs. Paid Search for Small Business – Which is Better and Why?

Since the advent of the internet, online marketing has taken the business world by storm. Online advertising is increasingly gaining acceptance and popularity, thanks to search engines and social media sites. These platforms have made it necessary for businesses to create a strong online presence if they are to remain relevant. There are different techniques…

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How to Use Existing Content To Increase Search Engine Rankings

Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website. Where your website ranks on search engine result pages depends in part on the content on your website. Search…

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