The Techwood Blog

See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.

writing SEO friendly content

How to Write SEO Friendly Content: A Guide

May 25, 2020

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

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Five Ways to Increase Returns on Pay-Per-Click Spending

With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…

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Paid Social vs. Paid Search for Small Business – Which is Better and Why?

Since the advent of the internet, online marketing has taken the business world by storm. Online advertising is increasingly gaining acceptance and popularity, thanks to search engines and social media sites. These platforms have made it necessary for businesses to create a strong online presence if they are to remain relevant. There are different techniques…

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How to Use Existing Content To Increase Search Engine Rankings

Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website. Where your website ranks on search engine result pages depends in part on the content on your website. Search…

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The Cost Of A Bad Landing Page

Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results when people search for the products or services your company sells. Ideally, visitors will see your ad and then visit a landing page associated with…

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Wonder Woman Is Not Just At The Movies

Wonder Woman is dominating the movie business this summer and the recognition is long overdue. Audiences around the world are cheering this superhero for who she is and what she represents: conviction, talent, wisdom, determination and above all, an enduring belief in people. Wonder Woman has been a global icon for 75 years in comic…

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How to Navigate Corporate Structures for SEO Success, Part Two

In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the game and an eye on the big picture were critical to moving my SEO projects forward. Here are some more lessons learned that can make…

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How the Stages of the Customer Journey Shape Conversions

Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…

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Are You Ready for Google’s New Ad Rotation?

If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account.   Unfortunately for most of us Google’s official response, is…

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How to Navigate Corporate Structures for SEO Success, Part One

Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed with the best intentions but unfortunately, they create large obstacles for execution. If you are an online marketer with any experience at all in a…

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4 Easy Ways to Show the Value of SEO to Your Company

Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to your website. But the reality is that good SEO takes time. There are technical components that must be addressed in order to have a healthy…

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