Google Analytics

Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis

Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…

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Understanding Attribution Models Gives Online Paid Advertising the Value it Deserves

As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel –  problem aware to solution aware, information seeking to price shopping, brand…

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