Pay Per Click Returns

How can you measure the success of a PPC campaign?

PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) –  defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…

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Five Ways to Increase Returns on Pay-Per-Click Spending

With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…

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