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Conversion Rate Optimization Services

By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile-ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.

However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.

This is where Conversion Rate Optimization (CRO) comes into play. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, CRO is the next stage in an effective digital marketing campaign.

Check-up on your Paid Search Account and Better Equip Your Team

We understand that not everyone wants to switch PPC management providers or abandon self-managing efforts altogether. If you fall into one of these categories, we are happy to perform an audit for your account to provide PPC campaign management recommendations for performance improvement as if you were a long-term client of ours.

How We Optimize Your Website for Conversions

Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer. Techwood Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions. We focus on the essential components of conversion rate optimization including:

  1. Review network settings
  2. Review your account history, business, and industry
  3. Understand benchmark performance metrics to determine opportunity
  4. Assess ad group relevancy and account structure to see if it adequately supports targeted keywords
  5. Conduct additional keyword research to identify any missed opportunities
  6. Analyze quality score of ads
  7. Evaluate ad extensions
  8. Review keyword match type settings (broad, modified broad, phrase, exact)
  9. Look for any wasted spend, keyword cannibalization, negative keywords, keyword tailoring, and keyword intent segmentation
  10. Review conversion tracking codes
  11. Assess landing page relevancy
  12. Goal review and analysis
  13. Review performance and goal reporting
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How We Optimize Your Website for Conversions

Navigation & UX

Site Performance

Product Pages

Landing Pages

Audience & Lead Quality

Search engines gauge a site’s overall authority based on the quality of links pointing to a website, so it is important to maintain a strategically strong link building strategy. The key to successful link building is to model natural link building behavior as closely as possible. Through the Penguin update, Google has developed several checks and balances to determine whether a link appears natural or manipulative. Today, link building needs to be conducted with strategy and care. In doing so, it will be effective for your website and your industry, while avoiding an algorithmic penalty.

Techwood’s Link Building Services

The SEO team at Techwood Consulting has endured all algorithm updates by Google and gained experience in effective SEO link building. Through hands-on trial and error, our team has developed Penguin-safe link building techniques through manual link building and link attraction that involves strong, well-researched content.

If link building is recognized by our team as an important ranking signal for your particular industry and competitive climate, our SEO link building service can help you build, clean, and strengthen your website’s link profile. If you are unsure if link building is a concern for your particular website, please contact our team. We will be happy to provide a comprehensive link audit.

  • Link profiles
  • Backlink spam
  • Toxic links
  • Inbound link profiles
  • Anchor text
  • Domain authority distribution
  • Dangerous link signals or manipulation
  • Link reclamation
  • Competitor backlink analysis
  • More

PPC Audit Service

After conducting a full AdWords audit for your account, Techwood will generate a robust list of recommendations that address key account deficiencies and missed opportunities.

>>  Full Account Audit

We start by conducting a full audit for your account. This full AdWords account audit review will help us determine whether your account needs a new structure, bid management, custom landing pages, new ad copy, or other recommendations.

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>>  Documentation

We will provide a detailed document report highlighting your current PPC campaign’s areas of weakness or missed opportunities with detailed instructions on how to correct and manage them. Our audit recommendations are rooted in transparency. If our team identifies an issue or limitation in your campaign, you can trust that we will deliver honest feedback.

>>  Audit Review Meeting

Every paid search audit will be explained in full with the opportunity to ask questions and gain additional insight from our top PPC team leaders. We never shy away from tough conversations and hard questions. Our goal is always to help you get the most business value possible.