Conversion Rate Optimization Services
By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile-ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.
However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.
This is where Conversion Rate Optimization (CRO) comes into play. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, CRO is the next stage in an effective digital marketing campaign.
Check-up on your Paid Search Account and Better Equip Your Team
We understand that not everyone wants to switch PPC management providers or abandon self-managing efforts altogether. If you fall into one of these categories, we are happy to perform an audit for your account to provide PPC campaign management recommendations for performance improvement as if you were a long-term client of ours.
How We Optimize Your Website for Conversions
Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer. Techwood Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions. We focus on the essential components of conversion rate optimization including:
- Review network settings
- Review your account history, business, and industry
- Understand benchmark performance metrics to determine opportunity
- Assess ad group relevancy and account structure to see if it adequately supports targeted keywords
- Conduct additional keyword research to identify any missed opportunities
- Analyze quality score of ads
- Evaluate ad extensions
- Review keyword match type settings (broad, modified broad, phrase, exact)
- Look for any wasted spend, keyword cannibalization, negative keywords, keyword tailoring, and keyword intent segmentation
- Review conversion tracking codes
- Assess landing page relevancy
- Goal review and analysis
- Review performance and goal reporting
PPC Audit Service
After conducting a full AdWords audit for your account, Techwood will generate a robust list of recommendations that address key account deficiencies and missed opportunities.
>> Full Account Audit
We start by conducting a full audit for your account. This full AdWords account audit review will help us determine whether your account needs a new structure, bid management, custom landing pages, new ad copy, or other recommendations.
Is Techwood
the right
partner
for you?
>> Documentation
We will provide a detailed document report highlighting your current PPC campaign’s areas of weakness or missed opportunities with detailed instructions on how to correct and manage them. Our audit recommendations are rooted in transparency. If our team identifies an issue or limitation in your campaign, you can trust that we will deliver honest feedback.
>> Audit Review Meeting
Every paid search audit will be explained in full with the opportunity to ask questions and gain additional insight from our top PPC team leaders. We never shy away from tough conversations and hard questions. Our goal is always to help you get the most business value possible.