email-marketing

Email Marketing Services

What is email marketing?

Email marketing is the routine practice of using one-to-one or one-to-many communication campaigns to acquire leads, move prospects through a marketing funnel or engage current customers. Email marketing is usually the cornerstone practice of digital marketing efforts because it helps marketers deliver valuable information to highly segmented audiences through a widely-used channel. 

Why practice email marketing?

Email marketing remains one of the highest converting methods of direct marketing. Businesses applying both inbound and outbound marketing campaigns will successfully convert only a fraction of their total viable market at any one time. Email marketing provides the needed method of staying in touch with prospects that don’t initially convert. Businesses are paying to acquire traffic and leads, so why should non-converted traffic remain uncultivated? Instead, email marketing can be used to continuously speak to prospects and customers, building long-term loyalty and relationships.

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Techwood email marketing services

Email marketing remains one of the highest converting methods of direct marketing. Businesses applying both inbound and outbound marketing campaigns will successfully convert only a fraction of their total viable market at any one time. Email marketing provides the needed method of staying in touch with prospects that don’t initially convert. Businesses are paying to acquire traffic and leads, so why should non-converted traffic remain uncultivated? Instead, email marketing can be used to continuously speak to prospects and customers, building long-term loyalty and relationships.