Previously known as Google's AdWords
Google Ads PPC Management
Pay Per Click (PPC) is an extremely advantageous form of paid advertising because it gives businesses the opportunity to be placed in the top results of search engines for important search terms that help generate more traffic and leads. Add to this immediate results and some of the best data tracking and you have a modern online advertising tool that has the capability of showing results as soon as the first day in some cases. The paid advertising climate on Google is more prominent now than ever, taking up significant real estate in search engine pages and even resembling organic search results.
Google is the leading search engine platform, accounting for almost 70% of search engine users with Bing and Yahoo as the runner-ups. Needless to say, with it’s growing market, and default search engine position behind both Android and Apple’s Siri on mobile devices, it’s critical to have a paid presence there. Google Ads (formerly Google AdWords) remains the most relevant advertising platform for paid search campaigns, giving users the opportunity to create strategic ad groups and test keywords that lead to a quickly effective, revenue-generating campaign.
Since it’s rebranding to Google ads, the old Adwords interface has evolved through not just a visual update, but now relies even more on advanced machine learning and leverages new feature updates almost monthly. Couple the quick action and results of Google Ads with a constantly evolving digital platform that has undergone a complete overhaul in 2018, and the need for a staff of continually educated PPC professionals managing your paid advertising becomes an important part of your paid ad campaigns. Having a qualified partner to split test new features, understand the evolving ad landscape, and ensure the constant watch needed to ensure your paid strategy remains on goal can be the difference between expense and success when it comes to reaching your business goals. At Techwood, members of our paid search team are certified in search ads, display ads, mobile ads, Google shopping, and video ad formats. Our PPC team maintains ongoing education to maintain and update Google certifications and keep you in front of pilot ad programs and new or upcoming features within the Google ad platform.
Our Google AdWords Management Consultants
Techwood's Adwords PPC Management Services
Our team prides itself in delivering performance results you can boast about. In addition to AdWords management, we provide full consulting services that are rooted in honesty. We never hesitate to provide transparent feedback and recommendations to help you make well-informed decisions about your business. When you win, we win.