Google AdWords Management Services
Pay Per Click (PPC) is an extremely advantageous form of paid advertising because it gives businesses the opportunity to be placed in the top results of search engines for important search terms that help generate more traffic and leads. Add to this immediate results and some of the best data tracking and you have a modern online advertising tool that can show results as soon as the first day in some cases. The paid advertising climate on Google is more prominent now than ever, taking up significant real estate in search engine pages and even resembling organic search results.
Our Google AdWords Management Consultants
Since its rebranding to Google ads, the old Adwords interface now relies even more on advanced machine learning and leverages new feature updates almost monthly. This constantly evolving digital platform underscores the need for a staff of continually educated PPC professionals managing your paid advertising. Having a qualified partner to split test new features, understand the evolving ad landscape, and provide the constant watch needed to ensure your paid strategy remains on target can be the difference between expense and success when it comes to reaching your business goals. At Techwood, members of our paid search team are certified in search ads, display ads, mobile ads, Google shopping, and video ad formats. Our PPC team maintains ongoing education to maintain and update Google certifications and keep you in front of pilot ad programs and new or upcoming features within the Google ad platform.
Our team prides itself in delivering performance results you can boast about. In addition to AdWords management, we provide full consulting services that are rooted in honesty. We never hesitate to provide transparent feedback and recommendations to help you make well-informed decisions about your business. When you win, we win.
Trust Our Hands-On Experience with Google Ads Management
Techwood Digital has over a decade of hands-on experience with Google Ads management for hundreds of clients across a wide variety of industries and ad budgets. Whether you are looking to build an AdWords account from the ground-up, restructure an existing campaign, or pair alongside an SEO strategy or website development, our team of certified Google ad strategists can help you.
Our executive Google Ads team specializes in comprehensive PPC audit services to understand your business industry, competitors, and user pain points to develop strategies to provide the most optimized, ROI-driven campaign. Each project involves complete strategic development, optimization analysis, complete ongoing management, and reporting services to measure your account to key performance indicators (KPI’s).
Our PPC Management Services include:
- Keyword Research
- Competitor Analysis
- Audience Segmentation
- Negative Keyword development
- Custom Landing Page creation
- Website Conversion rate optimization
- Campaign Development
- Bid Management
- Remarketing Optimization
- Mobile Ad Optimization
- Conversion Tracking
- Analytics Integration
- Performance Reports
Focusing on PPC Metrics that matter the most for success
At Techwood we understand that the true value of your paid advertising dollar is directly related to the performance result, and return of your ads. While other agencies may focus on the fundamentals, we strive to provide a comprehensive strategy that encompasses:
- Factors of quality scores and how they relate to both ad positions as well as overall cost.
- Alignment of target keyword intent as it relates to your business
- A fully comprehensive conversion tracking strategy that identifies both immediate revenue-generating goals as well as smaller micro-conversions that contribute to brand growth and long-term success for your business.
By taking the time to first understand your business and your unique selling proposition, we are able to align our paid search strategies to more than just products or services, but to growth, return, and long-term success.
Whether your first effort to advertise on Google, a growth stifled account in need of new strategy, or an account bleeding expenses without an effective return on your ad spend, Techwood is a premier Google partner ready to assist in managing your PPC account.