National SEO Services
Search engine optimization (SEO) is the process of ranking on the illustrious first page of Google's search results for keywords that drive customers or clients to your website. While many companies find SEO to be a profitable, or even essential, customer acquisition channel for their business, many others have had it bear no fruit. One reason for this is that very often SEO campaigns are aimed at the wrong audience.
Generally speaking, national SEO focuses on brands and products, while local SEO focuses on location and services. Knowing which type of campaign will yield the best outcomes for your business comes down to understanding search engine algorithms and consumer intent and then developing the right strategy. Service businesses that operate in specific markets will see the best results from a local SEO strategy. National SEO campaigns are ideal for…
The Key to National SEO Campaigns
Search engines like Google want to provide users with the best possible results. Whenever someone submits a query, Google’s algorithm determines the searcher’s intent and identifies their location. The key difference is whether the user is searching for general information or something nearby. Google provides results based on the user’s location if their query suggests that’s what they are looking for (“air conditioner repair near me”, for example). If the query is more general, Google will also give results from national sources.
Factoring consumer intent and location-based queries into your SEO strategy will make a significant difference in the success of your campaign. When your business undertakes a national SEO campaign, there is much more competition for high placement in search engine results pages. Since both local and national companies will appear on results pages, you will need a strategy for standing out among both of these types of competitors.