The Techwood Blog
See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.
There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…
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Google Expands Support for Black Business Owners
On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative is the inaugural Google for Startups Accelerator in the U.S: a virtual three-month program for Black founders from across the country. The Google for Startups…
Before You Open Your Business Back Up Make These Changes in Google My Business
There have been a lot of changes in the way that almost all companies, both large and small, do business. Normal methods of operating have taken a big hit and have forced businesses to make big shifts in order to accommodate the many changes in our world (and our economy). There is a light at…
Creating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…
Improving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic! …Right? Unfortunately, this isn’t always the case. While SEO (or Search Engine Optimization) best…
Our Guide to Local SEO
As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…
SEO is Dead! Fact or Fiction?
If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim? The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…
How to Use Google Maps in Your SEO Strategy
The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…
The Essential SEO Tools List
The need for SEO and digital marketing has increased substantially over the past few years, and in the current environment, it has become even more important to business. This continuous growth and demand for digital optimization has brought along a number of different SEO tools and softwares to help facilitate, execute, and achieve your digital…
How to Use SEO Keywords: A Beginner’s Guide
SEO, or search engine optimization, is the process of bettering your company’s website and online presence in order to increase your organic rankings in Google. There are many methods that can be used to do this, but one big pinnacle of successful SEO is to make on-page optimizations. On-page optimizations can include metadata enhancements, internal…
How to Utilize An SEO Competitor Analysis
The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…
Small Business Heroes – CBT/DBT Associates
So many businesses are in a quandary regarding what to do to continue on in this seemingly never-ending environment that we find ourselves in today. Some have chosen to just board up their shops and go home. Some are making the best of the situation and spending more quality time with family and friends, at…
How to Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…