The Techwood Blog

See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.

writing SEO friendly content

How to Write SEO Friendly Content: A Guide

May 25, 2020

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

Looking for something specific?

How to Prepare Your Business and Marketing Efforts to Survive in the Realities of a Cookieless Future

Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user statistics,…

Read More...

What to Expect from Google in 2021

With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t the year anyone expected, one thing that has stayed constant  is the amount of people using Google to research, shop, and guide decision making. Google…

Read More...

3 Common Reasons Why You Have A Failing SEO Strategy

Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…

Read More...

Google Expands Support for Black Business Owners

On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative is the inaugural Google for Startups Accelerator in the U.S: a virtual three-month program for Black founders from across the country.  The Google for Startups…

Read More...

Before You Open Your Business Back Up Make These Changes in Google My Business

There have been a lot of changes in the way that almost all companies, both large and small, do business. Normal methods of operating have taken a big hit and have forced businesses to make big shifts in order to accommodate the many changes in our world (and our economy). There is a light at…

Read More...

Creating a Back to Work SEO Strategy

How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…

Read More...

Improving Your CTR Through SEO

On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic!  …Right? Unfortunately, this isn’t always the case. While SEO (or  Search Engine Optimization) best…

Read More...

Our Guide to Local SEO

As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…

Read More...

SEO is Dead! Fact or Fiction?

If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim?  The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…

Read More...

How to Use Google Maps in Your SEO Strategy

The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…

Read More...

The Essential SEO Tools List

The need for SEO and digital marketing has increased substantially over the past few years, and in the current environment, it has become even more important to business. This continuous growth and demand for digital optimization has brought along a number of different SEO tools and softwares to help facilitate, execute, and achieve your digital…

Read More...

How to Use SEO Keywords: A Beginner’s Guide

SEO, or search engine optimization, is the process of bettering your company’s website and online presence in order to increase your organic rankings in Google. There are many methods that can be used to do this, but one big pinnacle of successful SEO is to make on-page optimizations. On-page optimizations can include metadata enhancements, internal…

Read More...