Digital Marketing Case Studies
Elite & Substantial Results
Fenty Beauty is a premier makeup company started by music mogul Rihanna. Techwood was hired to increase SEO presence and recapture / reclaim their branded search traffic in the face of powerful beauty sites like Sephora and ULTA Beauty selling their products.
Over the past 18 months, Techwood has grown the Fenty top three keywords by 1260%.
With large amounts of untapped site optimizations, we continue to solidify branded keywords in the #1 position while layering on strategic non-branded terms.
Techwood was brought on board by the Burrow & Associates team in 2016 in order to grow localized ranking for their initial four locations across the competitive Atlanta area.
With a combination of SEO, PPC, and strategic content efforts, Techwood has grown the Burrow team in over 80% in both traffic and lead volume and increased their keyword profile by 500%.
Last year, the team opened another location because the business continues to grow at a rate their four locations cannot handle!
A well planned base strategy provided the foundation for success. Leveraging years of data, Techwood has been able to shift to meet and overcome changes in competition strategies and rapidly deploy new features of the Adwords system. With continuous efforts to maintain position while leveraging data-driven decisions, Techwood has been able to provide ongoing growth for Burrow & Associates in the face of a very competitive industry with high ad spend levels.
The Results: Improved goal conversion rate from 1.2% to 12% steadily over a four year period.
Increased monthly client lead volume to an average of 175/month from 35/month.
Improved goal conversion rate 52% YOY and increased goal completions by 54% YOY.
iTouch Wearables is an e-commerce company dedicated to selling affordable smartwatches on the web. With the entrance of big players into the keyword landscape (Amazon, Target, etc), they engaged Techwood to grow their organic non-branded and branded keyword profile as well as guide them through a site redesign.
In 90 days, the Techwood team grew their top three keyword profile by 96%.
More exciting performance is expected to come with the pending launch of their new, SEO friendly domain.
Techwood was hired by the BITE Beauty team to guide them through a website redesign and ensure all elements of the site are fully optimized and ideal for SEO.
Since the launch of their new website almost a year ago, Techwood has seen a 10x growth in top three ranking keywords - with highly competitive terms such as 'lipsticks’ (monthly search volume: ~60,000) in the top five, directly below large retailers such as ULTA Beauty and Sephora.