Shopping Ads Management
Shopping feeds are the holy grail of online retailers. An optimized shopping feed gives e-commerce retailers the opportunity to feature individual products in search results on Google and Bing, often appearing above both paid and organic search results. Shopping ads have transformed over the years as Google’s algorithm develops and are more relevant now than ever – they now occupy almost 20% of the first page of search results for product-related queries, which is doubled from what it was in 2014.
Our team can help you build a shopping feed account or restructure an existing shopping campaign.
Product Feed Management
For e-commerce retailers, we can’t stress enough how critical it is to involve paid shopping ad experts in the development of your shopping feed. One of the biggest mistakes we see with shopping campaigns is that site designers and webmasters don’t always understand how site structure impacts the way Google pulls product information into the shopping feed. This gap is most commonly an issue for products with the same name, products lacking descriptions, and un-optimized product titles.
For existing shopping feed accounts that have issues with product integration in the Google shopping feed, we will certainly de-bug the issue for you and provide concise recommendations on site design. Unfortunately, this process of “reversing” site structure limitations is extremely time-consuming and expensive. For this reason, we urge you to seek expert guidance early on in site development to ensure that it integrates with Google. This will save you valuable time and money later.