Search Engine Optimization
SEO is Essential to Success
Whether you’re a national brand or a local business, having a well-designed, user-friendly website is an essential part of online marketing. However, having a website is not enough to compete for customers. Your website – and the products and services your business offers to consumers – must be easy to find on the Internet and to do this you need to make sure your site is SEO friendly.
Every day people use search engines like Google and Bing to find information. 71 percent of people use search engines to discover new products and services and nearly three-quarters use search engines to research and compare products before making a purchase. This makes high placement in organic search engine results pages a very valuable customer acquisition tool for your business.
That’s where Techwood comes in – as an established Atlanta SEO company, we can offer professional SEO services to help increase your company’s visibility in search engines and traffic to your website making it more likely that visitors will reward your business with a phone call, visit, or purchase.
3 Things That Sets Techwood’s Professional SEO Services Apart
Have an excellent understanding of the algorithm. This is hard to assess if you’re hiring a firm because this is why you’re hiring one! We suggest getting three references and asking for the data that made these campaigns successful. Ask the references how much incremental business was attributed to organic search engine optimization efforts.
We will always be honest about what is required to rank well. We feel a sense of responsibility to our clients and to our industry to be honest with potential clients about what is possible. Our firm lives by referrals, and the referrals we get come from our clients, friends, and team. As such, we abide by the golden rule here.
Most SEO companies are run by an SEO person who does not have operational skills to train a team. In these companies, success is only achieved if the owner is on your project. At Techwood, we are a team of owners. We have great recruiting power and high expectations for every employee because we are all equity holders. That means you will always get owner level knowledge and service.
How We Do SEO Optimization
As an Atlanta SEO Company, Techwood Consulting has implemented successful SEO campaigns for B2B and B2C companies, national brands, and local businesses using the following four elements.
Determine the target keywords.
For an SEO campaign to be successful, keywords need to have meaningfully high search volume, above average likelihood of conversion, and attainability (meaning, it’s possible to rank well, which is determined by subsequent analysis).
Analyze all ranking signals.
This includes HTML markup of all webpage and image assets, content volume, depth, and quality, CrawlRank structural analysis, schema markup, page speed, and offsite / link analysis.